Marketing Safe Water Systems

Safewater-urs-heierli-1.pdf

WHY IT IS SO HARD TO GET SAFE WATER TO THE POOR – AND SO PROFITABLE TO SELL IT TO THE RICH
BY URS HEIERLI (Draft Version)

 

About this publication

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Safewater-urs-heierli-1.pdf

WHY IT IS SO HARD TO GET SAFE WATER TO THE POOR – AND SO PROFITABLE TO SELL IT TO THE RICH
BY URS HEIERLI (Draft Version)

 

About this publication

Author: Urs Heierli is an economist (Ph.D., University of St. Gallen). From 1987 to 1999 he served as country director of SDC – the Swiss Agency for Development and Cooperation in Bangladesh and India. During a subsequent sabbatical, he wrote the study ‘Poverty Alleviation as a Business’ and then joined the Employment and Income Division at SDC head office in Berne. In November 2003, he launched his own consulting company, msd consulting (Markets, Sustainability and Development) in Berne, to focus further on the market creation approach to development.

Foreword: François Muenger, Senior Water Advisor, SDC

Peer review: Armon Hartmann, former Senior Water Advisor, SDC

Editor: Paul Osborn, Médiateurs, Netherlands

Photos: Urs Heierli, Population Services International (Waterguard), G. Allgood, Procter & Gamble (PUR Photos), Antenna Technologies (WATA photos), SODIS Foundation (SODIS new designs)

Design/layout:Isabelle Christ, Claudia Derteano

Copyright: SDC – Swiss Agency for Development and Cooperation, Employment and Income Division / Urs Heierli (msd consulting), Berne

1st Edition: March 2008, printed in India

Copies: Hard copies are available from:
SDC Social Development Division (sodev@deza.admin.ch) and
SDC Employment and Income Division; (e-i@deza.admin.ch)

Electronic copies can be downloaded from:
www.deza.admin.ch/themes; www.poverty.ch/safewater; www.antenna.ch

Film clips: A companion CD with many film clips is in the back cover of this book. The clips are also available for download from www.poverty.ch/safewater.

This publication is supported by: Employment and Income Division and Social Development Division
SDC – Swiss Agency for Development and Cooperation
Freiburgstrasse 130
CH-3003 Berne
Switzerland

This publication is co-published by:
Antenna Technologies
29, rue de Neuchâtel
CH-1201 Geneva
Switzerland
www.antenna.ch

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