As filter technicians we are uniquely placed to have a broad perspective over filter development issues. We facilitate the information exchange which happens between the several entities involved in research, development, funding, training, manufacturing, marketing, and dissemination of Ceramic Pot Water Filters (CWFs). Each of these areas requires targeted efforts in order to develop a solid and sustainable implementation.
The goal of the CWF movement is to bring safe, reliable filters to the public in areas troubled by contaminated drinking water. These efforts are often spearheaded by philanthropic groups from wealthier regions concerned with administration of basic human needs. How these needs are administered is of great significance when determining if a project is viable in the short term, and economically sustainable in the long term.
Ceramic Pot Water Filter factories run by individuals with a strong vested interest in their success seem to have a better chance of survival than those based on a purely administrative relationship. As in any reasonable business model, the key lies in identifying personnel who will adopt their roles with some kind of personal investment in their accomplishment.
This is a good reason why partnering with an existing ceramics manufacturer may be in the best interests of requesting organizations. When factories are run as a private enterprise by local entrepreneurs they are often better equipped to meet the challenges of entering a new marketplace.
Organizations that already have experience with local enterprise may have the necessary skills and human resources to administer a project. In this case one must consider how this experience will apply specifically to manufacturing and distribution of ceramic products.